Ballantines – Bushfire Campaign

Activation, Brand

In 2021, Ballantine’s decided to team up with a festival to bring an unforgettable #TrueMusic experience to fans – and they called on us, in collaboration with their other partner agencies, to make it happen.

After The Bushfire Festival was chosen from our extensive list of sourced festival options, we were tasked with bringing it to life, Ballantine’s style.

We worked hand in hand with the other agencies to create a strong, in-person brand presence at the festival and launch the digital campaign, including a VIP competition element and influencer management.

The Ballantine’s and Bushfire collaboration was hugely successful in creating true, lasting brand experiences among a fresh new audience.