Jameson Connects – Influencer Marketing

Activation, Brand, Campaign

We executed a multi-faceted influencer marketing campaign to promote the “Widen The Circle” experience. Influencers announced the event through “save the date” posts, encouraged on-trade activation, and promoted ticket purchases. They also gave away tickets, shared personal interpretations of the event’s meaning, and posted about what to wear. At the event, influencers managed stalls to showcase their talents and products, created FOMO among absent attendees, and participated in consumer interaction activities. The campaign generated buzz and drove engagement among the target audience.