Unilever – Rajah Zambia

Brand, Campaign

In collaboration with PR & Activations agency, Triple Eight, we assist Unilever on an ongoing basis building their Rajah Social Media platforms across Zambia.

Using a combined 360-degree strategy we successfully launched the Rajah Zambia Facebook page with a combination of engaging brand social creative content and relevant influencer-led recipe based content, we have managed to successfully reach 75% of Zambians on Facebook. It was important to the brand to educate around the flavour and aroma of cooking with Rajah spices and dispel the perception that only curries and hot food needs the addition of the spice.

Through our weekly #RajahRoma and #RajahSundays incentivised giveaways, we gained over 250 pieces of user-generated content showing Zambians cooking with Rajah in their own homes and normalising the use of the spice in everyday, family cooking – which was the main communication objective.